Tuesday, April 17, 2012

Introduction of customr service department

 

Customer Service is the front desk of any organization. It provides all necessary information to the customers. For any organization, it is the main and most important department which needs to deal with customer more than any department in the bank. It is one of the busiest departments in the banks and it is the very place which makes an early impression to the clients. The image and reputation of the bank depends upon effective functioning of this department. It is the first place where the customers first get the service. As different activities such as opening new accounts of customers, closing existing account, issuing cheque books, balance inquiry and providing statements, issuing debit cards, etc are performed.

It is very important to know that the highly satisfied customer becomes loyal and buys the organization’s new products, pays less attention to competing branch and is less effective to price. Having a significant number of this kind of customers is only possible through the efficient functioning of Customer Service department of any organization. It would then not be in appropriable to say that this department is the key to success of any organization.

Customer service is a very important aspect in a business because it focuses more on the ideas of customer feedback and outputs as they are exposed with your product or services. Customer service is an essential part of the business team and in fact, some business do have their own customer service department which aims to aid customers on their concerns, queries, suggestions and complaints. Customers are the center of the business that is why one department should be established so to enable to hear their voice and improve the sales, quality of service and delivery of efficient customer service whether you are selling a product or a service.
Customer service can be maximize by using Convenient Days and Hours of Operation, using new technology, excellent online service, customer service training and by using other techniques and equipment.

Excellent customer service can improve the bank's ability to lure affluent prospects, elevate the bank's profitability, lower bank operation costs, and create greater customer loyalty. When a bank invests in training its customer service staff, impressive results may follow.

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